The status of the backlink is what determines its ability to pass ranking power on to your site.
There are two main statuses to focus on: followed (F) and nofollowed (NF).
A followed status means the link will pass ranking power to your site.
A nofollowed status means the link won’t pass ranking power to your site.
The natural inclination is to hope for all of your links to be followed—but that’s not always the best case.
See, there are certain circumstances where it’s beneficial for the link to be nofollowed. A couple of examples include:
- Spammy or very low-quality backlinks.
- Links you paid someone else to place on their site.
These types of links, if followed, can actually hurt your rankings.
The important takeaway here is…
The value of a backlink’s status directly correlates to its origin.
If it’s an editorially placed link, then followed is the status you want.
But if it’s a paid link or part of a link exchange, it should be nofollowed.
#8. Visit the Referring Page to Determine a Site’s Naturalness
If you ask me, and countless other SEOs agree, there’s no better gauge of a site’s quality than visiting the site yourself and reviewing it.
That’s easy to do with our free backlink quality checker.
Just click the link under the “URL From” column and thoroughly review the site that’s linking to you.
Nine times out of 10, you’ll know if a site is spammy as soon as you land on it.
But just in case you come across one you’re unsure about, look for these spam indicators:
- Poor quality content
- Misspellings, improper use of grammar, poor formatting
- Exact match anchor text
- Spun content
- Loaded with advertisements
- Tons of external links
A good rule of thumb to follow: If you wouldn’t feel comfortable sending your audience to this site, it’s most likely not a backlink you want in your link profile.
#9. Use Google to Find Top Competitor Pages
Up to this point, we’ve only looked at tips that involve checking the quality of your own page’s URLs. But our backlink checker can also be used for gathering useful information regarding your competitors’ URLs, too.
Competitor link analysis is invaluable for:
- Gaining new insights into your competitors’ link building practices,
- Comparing your link profile to your top competitors’, and
- Getting inspiration for new link building opportunities.
First, to analyze your top competitors’ pages, you need to know how to find them.
It doesn’t make sense to blindly pick pages to check. You need to be purposeful in what you review.
To know for sure who your top competitors are for any given keyword, simply search your target keyword in Google and choose the top competitors from there.
Take their URL and then plug it into our backlink quality checker.
Now you’re ready to start reviewing their top 300 backlinks.
#10. Check Total Backlinks to Determine the Competitiveness of the Page
This number tells you the total backlinks pointing to your competitor’s URL.
How is this useful for ranking your site?
Because it gives you a baseline for what you need to accomplish to rank your own page.
At the end of the day, the page that ranks highest on Google for a given keyword is the one that’s most relevant, adds the most value and is the most popular.
Backlinks are ultimately a vote of confidence for a particular page.
A page with more quality (seriously, can’t stress this enough) “votes” will outrank one with fewer (most of the time).
#11. Check Unique Domains to Further Determine Competitiveness of the Page
The same principle applies to unique domains as to the total backlinks tip above.
Compare your URL’s total number of unique domains to your competitor’s.
Do you have more than your competitor? Great! Keep doing what you’re doing.
Do you have fewer than your competitor? Then you’ll want to direct more quality backlinks to your URL.
#12. Use Referring URLs to Brainstorm New Link Building Opportunities
Admittedly, this is my favorite use of checking competitors’ URLs with the backlink quality checker.
Each new backlink pointing to a competitor’s URL is a potential source for your own quality backlink.
So when you come across a source that’s new to you, visit the site (using the link under the “URL From” column) and investigate how the competitor received the backlink.
Was it an editorial link placed within the content?
Or was it a guest post written by the owner of the competitor site?
Maybe it was a simple forum post with a link pointing back to the site?
Basically, reverse-engineer how the competitor received the backlink. Then, duplicate the process or improve upon it to turn it into an asset for your own site.
Now It’s Your Turn to Try the Backlink Quality Checker
There you have it…
The 12 tips that’ll help ensure you get the most out of our free backlink quality checker so you can take your SEO and link building to new heights.